Real estate headshots are essential for today’s competitive market. In an ever-changing landscape of listings and website content, having a professional headshot or profile photo is essential for highlighting individual real estate agents and marketing a business. High-quality headshots can be used across multiple mediums, fromprintable brochures, to billboards, and even on the web. Below, you’ll find a comprehensive guide to real estate headshots, including tips and advice on outsourcing the perfect shot and getting the most out of your image.

Choose a Professional Photographer

The most important part of getting a great real estate headshot is selecting the right photographer. A skilled professional will have the knowledge and experience to capture your best angles and create the most flattering photo. Look for photographers who specialize in portraiture, or who have experience working with real estate clients in the past. When meeting with your photographer, be sure to discuss what type of clothing and backdrop will be used, as well as any special requirements you may have for a finished product. Consider engaging a makeup artist to aid in the presentation of your image.

Take Advantage of Natural Locations

When it comes to real estate headshots, natural locations can often be the best choice. A scenic terrain or lively street corner can create a dramatic backdrop to your image and make it stand out from the crowd. Be sure to discuss options with your photographer, and consider selecting multiple locations to capture a wide range of shots. Additionally, take advantage of natural light to create unique images with a personal touch.

Be Authentic and Personable

Your real estate headshot should capture your personality in addition to your features. Professional headshots require a bit of confidence and showmanship – engagement with the camera is essential. Most photographers are used to working with clients and will be able to guide your actions. Practice a few techniques in the mirror, or even with a friend, and be sure to work on your posture and facial expressions.

Tailor Your Headshots for Your Target Audience

One of the benefits of hiring a professional photographer is the ability to tailor your shots for your target audience. Knowing who will be viewing your pictures can help you select a wardrobe, makeup, and locations that convey the message that you want to send. Take candid photos as well as posed shots to ensure you have options to choose from afterwards.


Real estate headshots can make an enormous difference when presenting your brand and boosting your online presence. By hiring the right photographer and taking advantage of the latest technologies and techniques, you can make sure your headshots stand out and provide a powerful impression. Whether you’re creating a portfolio for individual agents or creating a marketing package for a business, real estate headshots are a critical part of any successful campaign.


  • How much does a real estate headshot cost? The cost of a real estate headshot can vary depending on your location and the photographer you select. Generally, a basic headshot package will range from $200-$500.
  • Do I need a professional photographer for my headshot? Yes, it’s best to work with an experienced professional photographer who specializes in portraiture. They will have the knowledge and experience necessary to capture you in the best light and create the perfect image.
  • What type of clothing should I wear for my headshot? When selecting clothing for your headshots, choose pieces that are flattering and that reflect your personal style. For agents, dress professionally, but avoid busy prints or overly bright colors.
  • Which colors should I wear? Most common are neutral colors. Depending on the real estate agency, other colors are also good.
  • Which background do you recommend for a real estate headshot? We recommend a neutral background, like white, or a gray background.
  • Which tips do you have for real estate headshots?
    Dress Professionally: Wear professional attire such as a suit, dress shirt, or blouse. Keep jewelry and accessories minimal. Your attire should convey confidence and professionalism.
    Natural Lighting: Use natural light as much as possible, preferably during the golden hours in the early morning or late afternoon. Avoid direct sunlight, which can cast harsh shadows on your face.
    Neutral Background: Choose a neutral background, like a solid-colored wall or simple office setting, to avoid distracting from your face.
    Confident Posture: Stand or sit with good posture, shoulders back, and chin slightly lifted. This exudes confidence and approachability.
    Smile Genuinely: A natural smile is more inviting and relatable. Practice smiling in a mirror until you find a smile that looks both confident and genuine.
    Camera Position: The camera should be at eye level to avoid unflattering angles. A slight tilt of the head can make the photo look more dynamic.
    Eye Contact: Look directly at the camera, as if you are making eye contact with a potential client. This creates a sense of connection.

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